Digital Display Banners
Animated Digital Graphic Header
Animated Digital Graphic Header
Holiday Lifestyle Shop
Holiday Editorial Lookbook
Animated Homepage Hero
Multi-Vendor Editorial Lookbook
Landing Page Design
In partnership with Amazon Prime's The Marvelous Mrs. Maisel, Bergdorf Goodman created an in-store installation sshowcasing iconic fashion from the series. I developed a suite of digital advertising banners to promote this unique collaboration. Working within Amazon's brand guidelines, I utilized their provided assets to create cohesive promotional materials that met their approval before launching the campaign across various sites targeting the New York area.
For a La Prairie co-op campaign, I crafted an animated header banner for their BergdorfGoodman.com product pages. Starting with a magazine still from Bergdorf Goodman, I transformed the static composition into a serene digital experience using Adobe After Effects. The animation attempts to capture a sense of tranquility, featuring a delicate paper dragonfly gracefully moving among paper flowers that frame the La Prairie bottle.
For a Dyson co-op campaign, I designed an animated header banner that lived at the top of their product pages on BergdorfGoodman.com. Taking a still image that was originally created for Bergdorf Goodman's magazine, I brought it to life in Adobe After Effects. The resulting banner playfully demonstrates the hair dryer in action—blowing away delicate paper flowers while interacting with the Dyson logo.
The Present Moment was Bergdorf Goodman's holiday campaign inspired by Wes Anderson's distinctive visual style. Alongside the video content circulated on social media, a dedicated landing page was created for the BG website. My role involved assembling the complex, multi-layered layout within the Contenful CMS and seamlessly integrating all video elements to create a cohesive digital extension of the campaign.
View Lifestyle ShopFor the Bergdorf Goods holiday lookbook, I utilized the Contentful CMS to build an immersive layout. The experience featured parallaxing background elements paired with animated gifs, resulting in a dynamic and engaging interactive experience.
View LookbookChanel commissioned a bespoke landing page on Bergdorf Goodman to announce the release of their new Chanel 25 Handbag, featuring campaign photography with Jennie and Dua Lipa. I designed the complete user experience and, following Chanel's approval, developed the page within the Contentful CMS built for BG.
For this multi-vendor evening lookbook, the photography was captured with a clean, minimalist aesthetic. I designed the digital layout to complement this visual approach, creating a cohesive editorial experience that allowed each piece of fashion to speak for itself.
For the launch of Linda Fargo's curated shop within Bergdorf Goodman, renowned fashion illustrator Donald Robertson created a collection of assets featuring Linda herself. Among these illustrations, Robertson provided sketches of a walk cycle for the Linda character, which I brought to motion through animation for the BG website.